August 27, 2020

Swiss Sense acquisition

365 Capital – Press Release

On 7 September 2020, Swiss Sense announced that private equity firm 365 Capital has acquired a minority stake in the family business. With more than 100 years of experience in beds, the Diks family remains a major shareholder of the company. With this investment, Swiss Sense can accelerate the international growth ambition and the professionalization of the company.

“We are happy with 365 Capital’s investment. They are a professional organization with a great deal of experience and a large network. This is what we need to achieve our ambitions. In our 15 years of existence we have experienced tremendous growth. We are seeing an international trend of health and therefore a good night’s sleep being more important than ever. There is still a lot of growth potential for us, especially abroad”, says Martin Diks, CEO of Swiss Sense.

Swiss Sense currently has 100 stores in the Netherlands, Belgium, Germany and Austria. Its ambition is to become the market leader in all these countries within a few years.

“Swiss Sense is a good and sustainable investment for us. The company can be proud of their current position, especially in times like this. It is healthy and has great prospects for future growth. With their vision and strategy, we can jointly realize their ambitions”, says Boudewijn Molenaar, Managing Partner of 365 Capital, and founder and former Managing Partner of Gilde Buy Out Partners.

The transaction was supervised by Lindenaar & Co Corporate finance. It was Paul Lindenaar (†) that first put 365 Capital in touch with Swiss Sense.

About Swiss Sense and the Diks family

The Diks family has more than 100 years of experience as a bed specialist. For four generations, the family has guaranteed ultimate sleeping comfort with a focus on quality, craftsmanship and the best price/quality combination. They formed the basis for the foundation of the steel bed manufacturer DICO and later of the retailer Beter Bed. In 2001 the family sold the shares in the now-listed Beter Bed. Swiss Sense was founded in 2005. Collections are currently sold in 100 stores in the Netherlands, Belgium, Germany and Austria. Swiss Sense is also strongly represented in all countries online. The company manages almost the entire value chain in-house: from design, production, sales in its own stores to delivery and associated service. In 2020 a turnover of 225 million Euro is expected, with an expected EBITDA of more than 20 million Euro.

About 365 Capital

365 Capital is an independent private equity firm targeting medium-sized and well-positioned companies with strategic and operational upside potential and a strong management team. The firm actively supports companies in accelerating growth so that value can be realized in the long term.

For further information, contact:
365 Capital (contact@365capital.com)
Swiss Sense – PR & Communication Department (pers@swisssense.nl)